Grilled Cheese sandwiches worth queuing for.

Crown Creative created the logo, identity, signage, menus and website for The Toast Office.

The sans serif typography employed was inspired by vintage postage stamps and was designed to feel familiar, tactile and nostalgic. The result is visual sophistication appropriate to the area, known unofficially as Belfast’s design district. The stamp-like quality of the typemark allows for fluid integration to various applications across menus, packaging and signage. 

Illustrations are character-driven, with the Toast Man creating a recognizable and fun reference applied across the brand’s collateral and digital communications. The bespoke kiosk, designed by Belfast architect Mark Todd, was inspired by Wes Anderson’s Grand Budapest Hotel and makes the restaurant a quirky, distinctive and colorful reference for the street.